Content Marketing has always been important in the online marketing world, but unfortunately, so many people are still looking for the shortcuts and shiny solutions that they miss this most important aspect of marketing, namely, putting great content on your website or blog, and distributing it to all the right places, in all the right formats, so it gets you exposure, leads, and sales.

Without a content marketing strategy, neither your SEO or your social marketing efforts will be successful, as social signals are critical to SEO success, and good social content is critical to your company or brand.

The problem, of course, is that it seems like WORK. That nasty four letter word most marketers are allergic to. But here’s a strategy we use called Content Arbitrage, that will do the following things for you:

-Take the best ideas from your head to the marketplace with the least amount of work
-Create killer “link sucking” content that will raise your site in the search engines
-Give you a constant stream of social zingers you can blast the web with
-Impress your clients and entice them to trust you and buy from you

So, here’s how it works, step by step.

1. Think of the best current idea you have about your product or service that you know your prospects would be interested in, Google it to find great ideas and tips about it.

2. Do some light keyword research, to determine how people would search for this particular information.

3. Create a title and description for your content, that includes the key word.

4. Record, or write out, your best thinking on the subject. Breaking it into steps often helps, “5 tips” or “top 5 mistakes” articles are always interesting to people.

5. Distribute your content to as many different places as make sense for your niche. Once you have a great article or recording, you can easily create a video, PowerPoint presentation, article, podcast, and info graphics.

6. Create a new page or blog post, incorporating your writing, info graphic, video, etc.

7. Advertise your new page or post on Facebook, Twitter, YouTube, LinkedIn, Google+, and any other social networks you participate in.

8. Rinse and repeat weekly.

This method will help you create your best content, get it distributed to places that have their own built in traffic sources, with links back to your site, and give you several great social postings for the next week or so.

The key to this strategy is time and consistency. While most other online marketers are still dabbling in “tip of the day” marketing, you can be implementing this solid strategy that, over time, can pay massive dividends.

The face of the MLM industry has changed considerably since the internet came into being, and this is something that every successful MLM enthusiast recognizes. Therefore, while you do need to hone up your offline MLM skills like dealing with people over the phone and face to face, it is also very important that you have your internet marketing basics in place as well. When you do look for a guide to learn internet marketing, you should ensure that you refer to one that is put together by someone who has been successful in the MLM field.

Why do You Need a Guide to Learn Internet Marketing?
As with any other field, if you wish to succeed in the MLM world, you do need to have your basics in place. While telephonic conversations, mailers, meetings, etc. were the main ways of building down-lines in the past, the internet has changed this to a very large extent. Now, you can reach out to people across the world, and MLM campaigns are no longer limited by geographical locations. Since the internet does open up innumerable opportunities for building any MLM network, having your internet marketing basics in place should be your topmost priority.

What Should You Expect from a Good Guide?
There are a plethora of options when it comes to looking for an internet marketing guide, and you should ideally look for one that focuses on the MLM industry. This is simply because building an online campaign for an MLM venture would vary from one that you would create for, say, a restaurant. Also, since online marketing consists of various aspects like search engine optimization (SEO), pay per click (PPC), social media marketing, etc. your guide to learning internet marketing basics should delve into all the varied aspects.

Also, besides imparting the basics, a good guide should also be able to give you special pointers and tips that can help you in attracting more leads than your competitors.

How to Attract Leads through Your Website?
Having a good website in place something that any MLM expert would recommend. Your guide to internet marketing should be able to help you create a distinct website, which separates you from your competition. The next step is to attract probable leads to your website, and a good guide would impart advertising strategies which would draw more probable leads to your website.

So remember, when you wish to get your MLM venture online, do have your internet marketing basics in place. Also, the guide that you choose can have a considerable effect on the outcome of your efforts, and with the right guide in hand; you can truly watch your business grow.